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Opinion / Forum Trends

Should children endorse products?

( bbs.chinadaily.com.cn) Updated: 2015-08-25 09:46

Editor's Note: China's law makers are considering banning children under the age of 10 from appearing in advertisements. Do you think this ban will do more good than harm? Share your views on the proposed amendment by emailing readers@chinadaily.com.cn.

Joe (China)

While adults who appear in advertisements might know the details, including materials, manufacturing process and service life of the products, that promote, children who are under 10 might not completely grasp this information. In most cases, they don't even actually know what the products are for. They say and do what the promoters pay them to say and do. Therefore, it's quite doubtful whether the products these child stars speak for are reliable or not.

Should children endorse products?

Kimi and his father Jimmy Lin show up at a launch ceremony of a traveling website. Both appeared in promotion of the website. [Photo/IC]

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